Task: develop a logo for a cocktail bar and restaurant that conveys tribute to the rich cocktail culture of Japan, studied by us through the influence of the modern West, as well as the neighborhood with other Asian countries that influenced its gastronomic traditions.
Show bar logos on signage and on mock-ups of printed materials.
Solution: the concept of the logo was developed and approved, the key idea of which was the cocktail glass sign and panoramic windows of the restaurant. The waves in the cocktail glass represent the scales of a dragon, which refers to the Asian concept of the bar.
The logo is presented together with the corporate identity of the bar to convey the full functionality of the logo.
